B2B WEBSITE
Breathing new life into a 20+ year legacy of sustainability
Conceptualized and executed a brand new website design for a leading producer of eco-friendly products for hospitality and corporate clients.
Timeline
Full web design project completed in 10 days - from discovery to final delivery.
Background
Indus Eco's business has largely grown and sustained itself through meaningful relationships made with their clients. Their digital presence was limited to a basic website launched in the early 2000s.
Yes - that means the original website was made prior to the existence of mobile internet browsing and smartphones.
In 2025, the leadership team at Indus Eco decided it was time for a full revamp of all visual elements of the brand including new logos and a dedicated style guide.
After refining their brand identity, product photography, and content voice, Indus Eco needed a website that unified these efforts.
The objective wasn’t e-commerce — it was storytelling: to build credibility, evoke trust, and encourage direct contact for custom solutions.
Goals & Features
Translate a newly refreshed visual identity into a cohesive, story-led website that communicates Indus Eco’s purpose and attracts B2B buyers.
Responsive and accessible browsing experience
Strong SEO performance
Detailed and elegant product gallery page
No-code design and implementation preference for easy maintenance
Tools
Framer, Figma, Notion, Adobe Photoshop, ChatGPT
Discovery
The Indus Eco team and I spoke at length during the discovery call to arrive at an impactful and realistic scope of work - defining key deliverables for the website in the interest of highest ROI in terms of time and investment.
Research & Planning
In conducting a competitive analysis of similar B2B websites without e-commerce functionality, it was clear that "less is more" was a common trend worth following.
I pitched that the website needed a strong landing page to make an impactful first impression to any visitors, with a maximum of 3-4 more pages to supplement it: a product catalog, about us, and contact.
I also suggested exploring including a blog section to improve overall SEO performance and establishing more credibility in the brand.
Brand Audit & Ideation
After collecting the brand assets and style guide, I began experimenting with how the different elements could come together to create a beautiful and consistent website experience.
Minimalist Design
Clear CTAs with curated product photography and other visual brand elements to encourage exploration. |
Brand Story Page
Intentionally gradual animations to mimic organic movement and further emphasize the natural materials and processes used to create Indus Eco products.
FAQ Section
The frequently asked questions (FAQs) served as a gentle way of reinforcing the site did not feature any shoppable e-commerce catalog while also positively framing the organization's products and services in a positive and informative way.
Contact Methods
The website features a contact form as the primary method of lead generation, paired with options to directly email and call the Indus Eco team.
Product Showcase
Curated high quality product photography to attract visitors to the dedicated gallery page detailing all product types
