This is a story of how I vibe-coded and launched my own iOS app: a nutrition tracker.

ROLE

Founder, Design Engineer

Platform

iOS

Launch TIMELINE

4 Months

Description

Feed It is a voice-first meal tracking app leveraging AI to enable users to quickly get nutritional insights with minimal friction.

Tools

Claude Code, Figma, Xcode, Google AI Studio, Gemini, Google Stitch, Mobbin, Notion, Obsidian, GitHub, Supabase

The Short Story:

Prior to this project I had never written or shipped code. I've worked alongside developers as both a designer and a PM, so I had some idea of how things go from concept to execution — but I was definitely humbled multiple times building this app.

My goal was to give anyone who wanted clarity on their nutrition a way to get it without it feeling like a chore. That meant building something useful and compelling, and handling data safely and securely — a common rookie vibe-coding mistake that has led to serious legal trouble.

I started with iOS for three reasons:

  1. Scope. First time in SwiftUI meant a lot to learn. A lightweight MVP to build my proof of concept let me move fast with AI coding tools while still intentionally learning and understanding what I was shipping.

  2. Ecosystem expansion. A limited MVP, but with a roadmap behind it — next up is Apple Health, so users can weigh calorie expenditure against their goal.

  3. High standards. Apple sets a very high bar on design and privacy. Getting approved and live was my main professional goal.

I can't — and wouldn't — hold AI accountable for what I ship.
My customers are trusting me, not it.

How I Know I Succeeded:

How I Know I Succeeded:

  1. Approved by Apple and Live in the App Store within 4 months

  2. Helped at least one person by making this app

  3. Over eight 5 star ratings and three amazing reviews from real customers

Within 10 days of launch:

Shipped

Passed app review and live in app store under 4 months

40+

Unique app downloads within 10 days of launch

5.0

Eight perfect customer ratings and 3 glowing reviews

The Why

There are lots of popular weight loss and nutrition tracking apps. It is a crowded market with a lot of competition, but almost everybody quits.

95%

Quit nutrition apps

21%

Still tracking after a year

42%

Want more than just calorie tracking

*Figures are courtesy of publicly available research from Alma, 2026

*Figures are courtesy of publicly
available research from Alma

The Opportunity

The problem isn't that people don't want to track.
It's that tracking is a frustrating chore they abandon.

The Hypothesis

High friction in core user journeys (typically signing up & logging meals) leads to lower retention.

Thank you for following the journey so far! A longer version is in progress with an expected publish date of September 2026.